Department of

Marketing

Specialisation electives organised under named areas at both Master's and doctoral levels.

M.Sc.M.Phil./Ph.D.Ph.D. (Direct)

Check Eligibility Admission requirements

Approved & enrolling

Current programmes and specialisations

As published in the department's approved 2026–2030 Postgraduate Bulletin.

M.Sc. Marketing

Enrolling

Two specialisation electives chosen in the first semester.

Consumer Behaviour
International Marketing
Marketing Communications
Strategic Marketing Management

M.Phil./Ph.D. Marketing

Enrolling

The same specialisation logic carried forward at doctoral level.

Consumer Behaviour
International Marketing Management
Marketing Communications
Strategic Marketing Management

Admissions

Qualification requirements

Final admission is subject to review of transcripts and documents by the Admissions office.

An MBA does not qualify for direct Ph.D. entry, regardless of CGPA. MBA holders may be considered for the M.Phil./Ph.D. pathway, subject to admission review.

M.Sc.

Bachelor's degree in a relevant field (Second Class Lower or above, subject to transcript), OR
Mature candidates: PGD plus B.Sc./HND in a relevant field and at least 5 years of relevant work experience.

M.Phil./Ph.D.

Master's degree (Second Class Lower or above) in a relevant field.
The M.Phil. is not standalone — it is a structured pathway that leads to the Ph.D.

Ph.D. (Direct)

An MBA does not qualify for direct Ph.D. entry, regardless of CGPA. MBA holders may be considered for the M.Phil./Ph.D. pathway, subject to admission review.
Master's degree from Babcock or a recognised university with at least a 60% average or CGPA 4.0/5.0.
CGPA 3.50–3.99 (or 55–59%): conditional admission after 16 credits of Master's-level coursework at 60% or above.
An M.Phil. (60%+) from Babcock waives the first Ph.D. year.
Professional experience does not waive academic deficiency.